This book is not an in depth guide how to start and run your own passion driven business. This book instead provides an overview of how most online businesses work. In the last three years Lars has recognized a pattern that he has seen over and over again in various niches and this book summarizes the steps involved. The book is organized in two sections. Section one “Mindset” lets you discover the value of your personal passion. Section two gives you a step by step guide from choosing your niche all the way to creating services or products that actually help your potential customers.